Step4 Organise a Great Unleashing
This stage creates a memorable milestone to mark the project’s “coming of age”, moves it right into the community at large, builds a momentum to propel your initiative forward for the next period of its work and celebrates your community’s desire to take action.
In terms of timing, we estimate that 6 months to a year after your first “awareness raising” movie screening is about right.
The Official Unleashing of Transition Town Totnes was held in September 2006, preceded by about 10 months of talks, film screenings and events.
Regarding contents, it’ll need to bring people up to speed on Peak Oil and Climate Change, but in a spirit of “we can do something about this” rather than doom and gloom.
One item of content that we’ve seen work very well is a presentation on the practical and psychological barriers to personal change – after all, this is all about what we do as individuals.
It needn’t be just talks, it could include music, food, opera, break dancing, whatever you feel best reflects your community’s intention to embark on this collective adventure.

